Hoka One One is an athletic shoe company originating in France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009.Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride.Hoka One One, founded in 2009 by two former Salomon employees, is a French sportswear brand that specializes in maximalist running shoes. Due to its relatively short history, it may not have the same heritage as other brands on this list, but has found a firm foothold in both the running industry, not to mention the fashion world in recent years thanks to cosigns by the likes of Kanye West. Collaborations with menswear favorites such as Engineered Garments have also helped further its name.Its partnership with Vibram, who produces bulky and durable outsoles for most of the brand’s running sneakers, is another reason it is so beloved by the more fashion-conscious crowd. The company is currently owned by Deckers Brands, the parent company for UGG, Teva, and other footwear brands.The company was founded in 2009 in Annecy, France; it has been based in Richmond, California and its corporate headquarters are currently in Goleta, California. The company operates as subsidiary of Deckers Brands. The Brand President is Wendy Yang, who serves as President of the Deckers Performance Lifestyle Group, which includes the brands Teva and Sanuk.