Andy
- My trivia questions are always challenging and fun!
Fila Holdings Corp. is a sportswear manufacturer that designs shoes and apparel founded by Ettore and Giansevero Fila in 1911 in Biella, Piedmont, Italy. In 2003, it was sold to United States-based Sports Brand International. And subsequently in 2007, it was sold to Fila Korea, its South Korean division. In September 2010, it launched its initial public offering on the Korea Exchange.Of all the sports brands to catch the wave of “ugly” and bulky sneakers in recent years, FILA was perhaps the best positioned to take advantage. If you're wondering why, just look at the Italian heritage sportswear brand’s retro silhouettes.The Disruptor II, the second most popular sneaker of Q2 2018, according to Lyst, with its bulbous upper and jagged sole, was a wallet-friendly entry point to the chunky sneaker arena, costing a fraction of the price of the similarly exaggerated Balenciaga Triple S. The sneaker originally came out in 1996, and its re-emergence bodes well for FILA’s other bulky models, such as the relaunched DSTR97 and the Ray.
Add Comment