Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco, subsidiary of Geox. Founded in 1948, it also has locations in Brazil, the United States, Hong Kong,Australia and Bangladesh.Although Italian sportswear brand Diadora has been around since 1948, it remains an underground icon to soccer “casuals” and European streetwear enthusiasts alike. Diadora was a hit in the ’70s and ’80s, drawing in traveling soccer fans from the UK with its luxurious tracksuits, colorful knitwear, and sleek sneakers. Icons such as tennis legend Björn Borg and soccer greats Roberto Baggio and Marco van Basten donned Diadora footwear, making the sports brand a giant both on and off the field.Today, Diadora’s Italian craftsmanship is paired with reinvented styles from decades past and collaborations with Packer, END., and even Highsnobiety. Its clothing takes styles from the most dominant period in the company's history and brings them straight into the modern athleisure fold. For anyone looking to add that prestigious “Made in Italy” spirit to their sportswear wardrobe, Diadora is a European OG.