Champion is an American manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of Hanesbrands, which was spun off by the Sara Lee Corporation in 2006. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989.Coming off of its best performance in years, with $1.4 billion in global sales in 2018, Champion’s revival is going strong. One of the most popular sports clothing brands of the ’90s, Champion fell off the radar around the turn of the century. But with ’90s nostalgia driving fashion and pop culture trends, Champion is back, with its signature “C” logo spotted on the likes of Rihanna, the Kardashians, and Chance the Rapper, who claimed last year he'd made the century-old brand “unlame.”Champion now serves the streetwear crowd, especially hype chasers after collaborations with Supreme, Vetements, OFF-WHITE, and KITH. But it's also still for the everyman, with affordable prices, widespread availability, and time-tested quality. "It's like having a new brand with a hundred-year history," says Champion brand ambassador Manny Martinez.