Acura is the luxury vehicle marque of Japanese automaker Honda. The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles.Since its inception, Acura has been a trailblazer in the automotive industry. In the late 1980s, the success of the company's first flagship vehicle, the Legend, inspired fellow Japanese automakers Toyota and Nissan to launch their own luxury brands, Lexus and Infiniti.The logo of the company was first introduced in 1990 and according to the official explanation represents a caliper, a precise and accurate measuring instrument with the idea to highlight exceptional quality of the brand’s vehicles. However, many observers noted the resemblance of the emblem to the capital ‘H’ and ‘A’ letters, which apparently were understood to mean Honda and Acura.