Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear manufacturer in the world.The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.The German sportswear icon’s first quarter of 2019 was “the best quarter PUMA has ever seen,” according to CEO Bjørn Gulden, with the brand growing faster than Nike and adidas in North America, albeit as a smaller company with more room to grow.PUMA owes its recent success to killer collaborations and the revival of retro sneakers from various eras. On the collaboration front, PUMA has worked with the likes of ADER Error, Upscale Vandal, and Nipsey Hussle, and is continuing that work with the late rapper's estate.Through modern iterations of its Palace Guard and Ralph Sampson sneakers, PUMA is bringing the best of ’80s basketball into the 21st century, while 1998's hefty Cell Venom also made a successful return, with Overkill and ADER Error adding their collaborative touches to the model to great effect. Likewise, the relaunched Inhale draws from the ’00s vault, giving PUMA three decades worth of footwear making waves in the modern era.