Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike. It was created for Hall of Fame basketball player and six-time NBA Finals MVP Michael Jordan. The original Air Jordan sneakers were produced exclusively for Michael Jordan in late 1984, and released to the public on April 1, 1985.The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore.Like how many sportswear brands have pivoted to reviving and reimagining chunky runners from their ’90s heyday, Jordan Brand keeps churning out remarkable retros by in-house designers and collaborators, particularly retros of the iconic Air Jordan 1, aka "The One That Started It All."OFF-WHITE’s Virgil Abloh, fragment design’s Hiroshi Fujiwara, and Travis Scott have all made their mark on the Jordan retro line, with Abloh and Scott’s designs among the most valuable in the sneaker world. Away from reissues of Michael Jordan's classic basketball sneakers, Jordan Brand supplies contemporary basketball and even football gear, and in 2018 expanded into soccer, supplying Paris Saint-Germain's Champions League jerseys in an unprecedented move.