CW executive Dawn Ostroff later compared Gossip Girl's role as the show that defined its network to House of Cards for Netflix. Its television audience was never very large, but the show was influential on culture; Savage recalled that the crew likened working on it to working for a lifestyle magazine.In 2008, The New York Times reported the show has had a profound impact on retail, saying Gossip Girl is probably "the first to have been conceived, in part, as a fashion marketing vehicle". While it has had middling success in terms of ratings, it "may well be the biggest influence in the youth culture market", said a trendspotter. According to Zoe Fox of Mashable, the show popularized social media networks and mobile communication, becoming "a pioneer in its use of mobile".In 2008, New York Magazine named the series as "Best Show Ever".In 2009, Rolling Stone named the series as "TV's Hottest Show".On January 26, 2012, in honor of the series' 100th episode, New York City Mayor Michael Bloomberg visited the set and proclaimed the date Gossip Girl Day, citing the show's cultural influence and impact on the economy of the city. "Gossip Girl has made New York a central character. While Gossip Girl is drawing fans in with its plot twists, the show also attracts many of them to visit New York, contributing to our incredible 50.5 million visitors last year.