Lego Friends really changed the rules for us a little bit, because the set is out today and it's pretty popular. But we want to highlight the controversy surrounding these sets, because it's a pretty heated controversy. Back in 2012, Lego launched Lego Friends, a game clearly aimed at the female market. A lot of people don't like that.

At the forefront of the debate are women's groups who argue that Lego somehow excludes girls and dictates which legos they should play with -- one even started a petition, which garnered 47,000 signatures, calling for the toys to be removed.