Hero Motocorp Ltd., formerly Hero Honda, is an Indian multinational motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two-wheeler manufacturer in the world,and also in India, where it has a market share of about 46% in the two-wheeler category.The 2006 Forbes list of the 200 World's Most Respected Companies had Hero Honda Motors ranked at #108.On 31 March 2013, the market capitalisation of the company was ₹30,800 crore.Hero Honda started its operations in 1984 as a joint venture between Hero Cycles of India and Honda of Japan.In June 2012, Hero MotoCorp approved a proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd. with the automaker. This decision came 18 months after its split from Hero Honda."Hero" is the brand name used by the Munjal brothers for their flagship company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group both owned 26% stake in the Company.During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan 'Fill it – Shut it – Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-digit pace since inception. In 2001, the company became the second largest two-wheeler manufacturing company in India and globally.It maintains global industry leadership to date.The technology in the bikes of Hero Motocorp for almost 26 years has come from the Japanese counterpart Honda.