Lacoste is a French company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green crocodile logo.René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court.In November 2012 Lacoste was bought outright by Swiss family-held group Maus Frères.People flock to Lacoste’s colorful crocodile-logoed polos for an easy, clean-cut casual look. More recently, however, the French brand has been making strides back to its tennis origins, being sported by multiple Grand Slam winner Novak Djokovic, as well as into streetwear and fashion.Lacoste has done runway shows and collaborations with Agi & Sam, A Bathing Ape, and Supreme, merging its DNA as a tennis outfitter with streetwear styles for a “sportscore” look. Contemporary style icons such as Tyler, the Creator have also rocked the croc, pairing with the brand for a GOLF WANG collab.