Hummel International Sport & Leisure A/S,commonly known as Hummel, is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.Soccer is probably the world's most unifying sport, an opinion German-founded, Denmark-based sportswear brand hummel holds close to its core and expounds on in its collections.Its designs are done through the lens of soccer, although inspiration can strike from anywhere, resulting in collections dedicated to US immigrants, lower league soccer clubs in Scotland, and indoor sports. Known as the “underdog” label compared with German sportswear labels adidas and PUMA, hummel’s distinctive descending chevrons still grace some of the best tracksuits and soccer-inspired lifestyle clothing in the world.