Theodore Robert Rufus Long (born September 15, 1947) is an American professional wrestling personality who is perhaps best known for his tenure with World Wrestling Entertainment (WWE), where he served as referee, manager, and authority figure. Long began his career in the National Wrestling Alliance and made his WWE (then the World Wrestling Federation) debut in 1998 as a referee. He transitioned to be an on-screen manager in 2003 and later served as general manager of SmackDown for two tenures lasting a combined six years as well as one reign as ECW general manager.

In 2017, he was inducted into the WWE Hall of Fame by Ron Simmons and John Layfield.