Red Bull GmbH is an Austrian company founded in 1984 and headquartered in Seesch am am. Their most famous product is the Red Bull Energy Drink of the same name. The company operates in the fields of beverages, sports management and media. In 1982, Dietrich Mateschitz was on a business trip to Thailand and realized that energy drinks were very popular in Asia at the time. In 1984, Mateschitz obtained the international license of the Thai brand Krating Daeng, and co-founded Red Bull GmbH with the Thai entrepreneur family Yoovidhya. The company is located in Fuschl am Lake. See. In 2014, "Brand Finance" calculated that Red Bull's brand value was US$6.2 billion. Dollar. This makes the company the third most valuable beverage brand in the world after Coca-Cola and Pepsi.