New Balance is an American sports footwear and apparel brand that was established in 1906.New Balance is one of the world's major sports footwear and apparel manufacturers and maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models such as the 990 model—in contrast to its competitors, which often manufacture exclusively outside the United States and Europe.Call New Balance sneakers “dadcore” but don’t call them out of style. The Boston brand is one the preeminent American heritage sportswear brands, worn by everyone from, yes, suburban middle-class dads to fashionistas the world over. Few sportswear brands can bridge that gap, but New Balance does so with smart colorways and remastered classics.